Selected workPaula Odenthal
Creative Direction / Social & Paid ContentPhotography / Craft

Paula Odenthal — Portfolio

To see the world differently is already to create it.

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Portrait of Paula Odenthal
About me

Hello!
I'm Paula.

I'm a creative director for conscious brands, and I still like getting my hands dirty: behind the camera, in the dye pot, at the sewing machine.

I've grown a nature-stay brand's community and run its Meta and Google Ads, shot campaigns for a fashion label, and I dye, sew and paint by hand. I work best with brands that care how things are made.

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01 / Personal work

Photography

  • Portrait
  • Movement
  • Nature
  • Analog & digital

nothing here was posed

Colour, light, the texture of an ordinary afternoon. The small things that never ask to be looked at, and reward it when they are.

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Fig. 01 — Visuals, a rotating selection14 photographs
02 / Made by hand

Organic cotton shorts

  • Sewing
  • Organic cotton jersey
  • Slow fashion

cut and sewn in one day

A garment understood from the inside: organic cotton jersey instead of plastic, cut and sewn in a single day.

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Hands cutting blue cotton jersey along chalk lines
Sewing machine stitching the blue jersey
Fig. 02 — Made by meOrganic cotton jersey
Where nothing performs
03 / Past work

Past work

  • Social & paid growth
  • Campaign photography
  • Meta & Google Ads

open a frame

Brands I've grown and photographed: a nature stay that found its people, and a fashion label seen through my lens.

Fig. 03 — Content, ads and photography by meInstagram · Meta · Google
04 / Made by hand

Natural-dyed pillowcases

  • Eco-printing
  • Silk
  • Garden flowers

colour from plants only

Colour borrowed from the garden: flowers laid on silk, rolled and steamed. No two prints agree, and that is the point.

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Hibiscus, bougainvillea, lantana and leaves laid out on white silk, seen from above
Detail of the finished print
The printed silk against the sky
Fig. 04 — Dyed and photographed by meSilk · garden flowers
In the studio